Reference · Datasets
Statistics
Numbers you can attribute. Every figure on these pages links to the study that produced it, with the publication date and the sample size. We read the source page ourselves before a number goes in, and we say so when we couldn't.
Each dataset ships as CSV and JSON under a CC BY 4.0 licence. Embed the charts, quote the rows, link back.
56 numbers · 45 read on primary pages · updated 2 September 2026
AI Search Statistics 2026
Zero-click, AI Overviews and AI Mode, ChatGPT and chatbot adoption, AI referral traffic, who gets cited, publisher traffic, B2B and local buyers, ads inside AI answers. Plus the section on why the headline numbers disagree.
House rules
- A number needs an organisation, a date, a sample or method, and a page we can link to.
- Roundups of other roundups are not a source.
- Company figures are labelled as company disclosures. Nobody outside has audited them.
- Where two studies disagree, the page says what each one measures.
- Wrong number? Send it with the source and we'll fix it and credit you.